TOP 25 MARKETING & MEDIA PLAN

5025 Rodman Road, Bethesda, MD 20816

Client:  Artin Safarian

Marketing/Media Activity and Implementation Dates

1.    November 18:   Stage home to cast a positive light on the features most important to buyers

2.   November 21:  Complete 30-Professional HD Photos for best web position and exposure

3.   November 22:  Produce and mail “New and Re-Imagined” Just Listed Postcard (250 neighbors)

4.   November 28: Place “For Sale” signage

5.   November 28:  Place on MLS as “Coming Soon”

6.   November 29:  We “Name the Property” – create and tell your home’s story line

7.    November 29:  Host Broker’s Only Open House

8.   November 29:  Lights, Camera, Action! Luxury Cinematic Video Produced

9.   November 30:  Produce customized printed brochures for in-house visitations

10.   November 30: Create custom Global Luxury Showcase (translates into 6 different languages)

11.    November 30: Provide immersive Virtual Reality 3D Tour

12.   November 30: Translate the property listing into 19 different languages

13.   November 30: Launch custom property specific Facebook Fan Page you can be proud of

14.   December 1:  List property on our ProxioPro Global Networking Platform (over 600,000 agents)

15.   December1: List property on our ListHub Global Marketing Platform

16.   December1: List on Keller Williams Luxury Homes International Platform

17.   December1: Host an Invitation-Only Luxury Home Soiree (neighbors only)

18.   December1: List on National and Local real estate platforms (MRIS, Zillow, Realtor.com, etc.)

19.   December1: Identify and market to the most qualified affluent, high net worth individuals

20.  December1: Precision targeting based on geography, wealth and lifestyle attributes

21.   December1: Expert sourcing and global marketing data for U.S. based multi-nationals

22.  December1: Release highly targeted local and national email campaign to luxury agents

23.  December1: Release highly targeted global email campaign to luxury agents worldwide

24.  December1: Launch global web campaign across 200 different websites. Below is just a sample of        the international exposure your home will receive

25.  December4:  Host public Open House

 

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